DUO
Created DUO, a trading card game that bridges physical collectibles with NFTs. Led the full product cycle — from concept and market research to design, development, and launch.
Roles
Game Design UI/UX Branding Development Marketing
Tools
Ethereum Remix, Figma, Adobe Creative Suite, Enjin
Date
January 2020
Developed balanced gameplay mechanics and directed the art style while implementing ERC-721 smart contracts to enable seamless digital asset ownership and trading, solving early blockchain gaming challenges like high gas fees.
Developed and executed the marketing strategy for DUO, driving over $100K in first-quarter revenue. Built an active player community through targeted campaigns and ongoing engagement — leading to strong retention and organic growth. Recognized for its innovative use of blockchain, DUO continues to evolve through player feedback and regular updates.