FRG Marketing Strategy & Brand Refresh

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Developed a five-phase marketing roadmap for Florida Retirement Group that prioritized foundation building before implementing content marketing, SEO, thought leadership, and targeted paid strategies. This methodical approach ensured sustainable growth while maximizing return on all marketing investments

Roles

Branding Marketing Strategy Visual Identity Design Website Design Print Collateral Design

Tools

Figma, Photoshop

Date

August 2024

Refreshed FRG's visual identity by evolving their logo, establishing a monochromatic color palette with legacy blue accents, and implementing a dual typography system. The updated branding preserved key elements signifying growth and stability while creating a more sophisticated aesthetic that resonated with their target audience.